Critical Media Studies, Ott And Mack Book Example

Critical Media Studies, Ott And Mack Book Example Critical Media Studies, Ott And Mack Book – Book Report/Review Example Critical Media Studies An Analysis of Critical Media Studies: An Introduction To understand the influence of media on our society, one needs to studyeffect of mass media critically through a social science perspective. The aim of these readings is to understand the acquired information and its effects on society and human behavior. There are two types of information, first-hand and mediated (which came through a medium), therefore, studying the method through which information is transferred holds significant importance. Through television and other mass media, information is spread in the shortest span of time to the large number of audience, even in the remote areas. The wide spectrum of media studies and its access to broad spectators includes communication technologies covering the remote areas and providing information through internet and television broadcast. Print, motion, sound, broadcast and new media have been sub features of media. Digital computer technology and itâ€⠄¢s over powering effect on media for distribution and circulation in establishing information has changed the methodology of communication. Thus, the distinguishing quality of new medium from other four mediums can be meaningless, if it submerged those entire previous categories due to advancement. In the age of information, it is important to study media’s historical context for understanding the rapid change and development. When two diverse media modes use the same platform, the term is known as convergence. Mobility of media was made possible through digital technology when books were available in the form of e-books. Through which, the author has been trying to show the reader, how technology has taken charge and made evident changes in media. The presence of media almost everywhere makes its study imperative and its diverse affects on society makes it an ever expanding horizon. Mass media has manifested replacement of humans, existing values to modified version of its own, and acted as an educational institute and a platform for news from couple of decades.References:Top of FormOtt, Brian L, and Robert L. Mack.  Critical Media Studies: An Introduction. Chichester, U.K: Wiley-Blackwell, 2010. Print.Bottom of Form