Media Global Issues free essay sample

In that case, he or she will notify both the Examination Board and the student of this decision in writing. If the student should Thesis Regulations Media Studies: stipulations for writing, supervising and evaluating MA- theses Version 01-02-2012? p. 2 wish to reapply for supervision, he or she will need to submit a written request to this effect to the Examination Board. 8. With regard to the application for thesis supervision, the student is obliged to observe the regulations as laid out in the Thesis Guidelines of the department. 9. In exceptional cases, and at the request of the student, theExamination Board, or the Masters coordinator acting as its delegate, may appoint a person from outside of the Department as supervisor. 10. The student will write a research proposal, in the form of a work outline, in consultation with the supervisor. The outline should be drawn up in accordance with the sample for a work outline that appears in Appendix 1, and is subject to the supervisors approval. We will write a custom essay sample on Media Global Issues or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 1 1 . At the onset of supervision, the thesis coordinator, in consultation with the supervisor and student, will appoint a second reader to act as second examiner of the thesis on behalf of he Examination Board. The second reader is not accountable to the student but is accountable to the supervisor and the Board. The intention is not for the second reader to assume part of the supervisors duties. The second reader may request to see the working outline, but will only be handed the final version of the thesis, approved for evaluation by the supervisor, for speculation (see article 16). 12. The student and the supervisor should agree at an early stage on a deadline for submitting the thesis once the working plan has been approved. The thesis must be completed within one year of the application.If the student fails to submit the thesis within the time limit, without giving valid reasons and/or prior notice and without consulting the supervisor, the Examination Board may, in response to a proposal by the supervisor, prohibit the student from submitting the thesis for a period of up to three months, to be decided by the Board. A new application for supervision will normally have to be made. 13. The following moments of contact between student and supervisor are essential: a. An introductory discussion of the choice and demarcation of the topic, the literature, the approach, consultation Of experts etc. B. Discussion Of the work outline and how the thesis is to be written; c. A discussion of one or more drafts of the thesis, in the form of a few pages or a chapter/various chapters; d. The student and the supervisor may schedule additional discussions if they wish. The student may be required by the supervisor to write a brief report after each discussion of the thesis. One or more of these reports may also be sent to the second reader as notification, if appropriate, so as to avoid misunderstandings about what has been agreed to and to monitor the students progress; e. Discussion of the final version of the thesis, during which the student is informed of the motivation for the proposed final grade. Evaluation 14. The thesis should be submitted for evaluation in duplicate. One copy is for the supervisor, one for the second reader. Since March 1st, 2008, the submission of a digital version of the final thesis, on CD or DVD, to the programmer administration is another requirement. 15. A thesis that has been submitted in a timely fashion will be examined and graded within four weeks.In exceptional cases, this time limit may be extended by the Examination Board at the request of the supervisor or the second reader. In such a case, the student concerned will be notified of this, and Of the reasons regarding the extension, in writing, and before the expiration of the regular time limit. Thesis Regulations Media Studies: stipulations for writing, supervising and evaluating MA- theses Version 01-02-2012- p. 3 16. The second reader will compile a reading report (comprising h 1 AY page) of the final version of the thesis. On the basis of this report, he or she will propose a final grade.Both the report and the proposed grade are then submitted to the supervisor. Upon request by the supervisor, the report may also be sent to the student. In the event of diverging opinions on the final grade, the supervisor and second reader will try to reach a compromise. If there are concerns, or if the estimations of the grade differ by more than one point, the thesis shall be submitted for marking to the thesis coordinator, acting as the Examination Boards delegate. If agreement cannot be reached, the case shall be presented to the Examination Board for adjudication. 17.The thesis will be evaluated in accordance with the standard criteria for the grading of theses as set out in Appendix 3. The grade shall be determined on he basis of the following criteria (as it nears the latter condition, the grade increases): descriptive and (at least) complying with scientific standards; more than just descriptive, a lucid and critical account with original ideas, analyses and interpretation; unquestionable development of the subject and the theory; of publishable standard. The grade will also reflect the whole process involved in developing and writing the thesis.Reconsideration 18. If the grade allotted to the student is insufficient in meeting the thesis requirements, the student will be given the opportunity in the next semester/academic year to improve the thesis or complete an additional assignment. This opportunity will only be provided once, and if this revised or augmented thesis is not submitted within the set time limit, it will once again be rega rded as having failed to meet the requirements. Improving the final version has consequences for the examination date, the graduation date and also for the registration for the programmer of the student. 9. A thesis that, following revision, does not meet the requirements will have to be replaced with an entirely new thesis. The Examination Board, in response to a proposal by the previous, may decree that the new thesis be based on an assignment. Appeals 20. The student may appeal the grade awarded his or her thesis with the Examination Board. An appeal against the thesis grade may also be lodged with the Examination Appeals Board. The Study Adviser may be approached for further information on this. Publicity 21 .

European Parliament Essays

European Parliament Essays European Parliament Essays The EU Institutions Remember: Treaty of Lisbon (ToL) The ToL has created two new Treaties: The Treaty on the European Union (TEU). Treaty on the Functioning of the EU (TFEU) - sets out explicit competencies of the Union and detailed procedures to be used in each policy field. Art 13(1) TEU- EU Institutions 7 institutions recognized: European Parliament, European Council (added with the ToL) Council European Commission Court of Justice of the European Union European Central Bank (added with the ToL) Court of Auditors. Each institution â€Å"†¦shall act within the limits of powers conferred on it by the Treaties†. Art 13(2) TEU provides that â€Å"the Union shall have an institutional framework which shall aim to provide its values, advance its objectives, serve its interests, those of its citizens and those of the Member States, and ensure the consistency, effectiveness and continuity of its policies and actions†. Formation/composition and Functions/powers of each of the following institutions: The European Commission The Council The European Council The European Parliament The Court of Justice The European Commission; Article 17 TEU; Articles 244-50 TFEU Composition: 27 Commissioners, appointed by governments but must be independent. They represent the EU; 5 year term; operate on principle of collegiality; the College of Commissioners takes collective responsibility for all decisions (political arm). Divided into Directorates-Generals (administrative arm, like national ministries) http://ec.europa.eu/about/ds_en.htm Cabinets: appointed by the President, each Cabinet is the Office of a Commissioner: interface between the Commissioners and the DGs. The President of the European Commission Proposed by the European Council – elected by the Parliamentary majority: renewable term of two years; responsible for the political direction of the Commission; his confirmation approved by the MSs and EP; he then chooses the Commission, subject as a whole to approval by the EP. President allocates portfolios to individual Commissioners, each assisted by its own cabinet. Commissioners are responsible to him; he can request an individual Commissioner to resign. High Representative of the Union for Foreign Affairs and Security Policy: Appointed/dismissed by Council with the agreement of the President. The only member that cannot be dismissed unilaterally by the President of the Commission. Member of the Commission, takes part in the work of the European Council and chairs the Foreign Affairs Council. = Britain's EU commissioner Catherine Ashton Aim: to create a more integrated and coordinated external policy / international profile of the EU. Responsible for the conduct of the Union common foreign and security policy and its security and defence policy. However, they are to act under the mandate of the Council. Powers of the Commission Article 17 TEU – (no rigid separation of powers) 1. The Commission shall promote the general interest of the Union and take appropriate initiatives to that end. It shall ensure the application of the Treaties, and of measures adopted by the institutions pursuant to them. It shall oversee the application of Union law under the control of the Court of Justice of the European Union. It shall execute the budget and manage programmes. It shall exercise coordinating, executive and management functions, as laid down in the Treaties. With the exception of the common foreign and security policy, and other cases provided for in the Treaties, it shall ensure the Union's external representation. It shall initiate the Union's annual and multiannual programming with a view to achieving inter institutional agreements. 2. Union legislative acts may only be adopted on the basis of a Commission proposal, except where the Treaties provide otherwise. Other acts shall be adopted on the basis of a Commission proposal where the Treaties so provide. EC

Evidence Based Practice Essay Example | Topics and Well Written Essays - 2500 words

Evidence Based Practice - Essay Example Research revealed that the effectiveness of pharmacological therapy in treating PSD patients in evident. However, augmented and tailored cognitive behavior therapy can play a vital role in improving treatment outcomes of PSD patients Post Stroke Depression increases the risk of mortality and morbidity. Recovery from stroke decreases the rate of mortality of the patients but depression highly increases the rate of morbidity of the strokes patient. It also impairs the functional capacity of the patients and hinder with the social cognition attitude of the patients with stroke. The PICOT question to address the problem is: In stroke, survivors (P) does Cognitive Behavioral Therapy (I) as compared to anti-depressants (C) will increase the treatment outcomes of Post-Stroke Disorder (O) after treatment of stroke (T)? Stroke is a leading cause of death and adult disability in the UK. Around 1,30,000 people met the stroke every year. The National Health Service has given an estimate of around  £2.8 billion expenditure by hospitals and around  £2.4 billion cost spent on informal care by the caregivers to the PSD patients (Broomfield, Laidlaw, Hickabottom, Murray, & Gillespie, 2011). Several studies have focused on the impact of stroke on the social recognition and quality of life of the patients. Therefore, it can be said that cognitive behavioral therapy may play a major role in decreasing the rate of prevalence of PSD focusing on the cognitive and psychological treatment of patients. The psychological impairment also appears in the patients of Post-Stroke Depression showing the signs of depression, anxiety, sadness, loneliness, isolation, alienation, etc. The cost and expenditure served on the treatment of PSD patients is also very high. Mostly the geriatrics and adults have been found as the victim of PSD however in some studies young adults also report the symptoms of

Professional Portfolio Essay Example | Topics and Well Written Essays - 500 words - 1

Professional Portfolio - Essay Example Learning is an active process, which requires patience, dedication and confidence. Teaching nursing student involves evaluation, which can serve a number of services such as providing relevant data for decision making, diagnosing problems and improving the learning outcomes. Ambitious students enter into a learning process with the willingness of being evaluated so as to give them a guarantee of how they are fairing in their career. In the same way, good teachers should be capable of putting forward the methods, which they intend to use throughout the evaluation process. I am an evaluator; I take this as one of the many methods of scrutinizing learners in this practice. Essentially, I give a learning setting of a classroom with a topic of administering oral medication to patients. Its main purpose is to encourage critical thinking and excellent communication between learners and the patients. This also ensures that learners develop cordial relationship with patients’ staff and instructors. Moreover, I evaluate the learners through oral presentation. Oral presentation entails learners being able to communicate to patients properly at all times. This contributes in building confidence and demonstrating their oral communication skills. In fact, every learner is expected to give a presentation on how to administer to patients and monitor the changes that are present in patients pertaining to their diseases. Further, the learners should be in a position to give explanation of what should be done in case patients do not respond positively to the prior medical dosage. I am a dedicated nursing educator. I am aware that nursing is a sturdy job. This means that I must portray an infinite dedication that should be imitated by the learners. I demonstrate this by evaluating the ability of the learners while he/she is recommending proper oral dosages that are forwarded to me in writing. In the writings, learners are expected to describe the procedures that

HSBC Bank Research Paper Example | Topics and Well Written Essays - 2250 words

HSBC Bank - Research Paper Example d.). The HSBC holdings are one of the largest banking and financial services organizations in the world. HSBC holdings were established in Honk Kong in 1990 as a parent company to the HSBC and were incorporated as a public limited company in England and Wales in the same year 1990. The bank has its new headquarters at London after 1993. Formerly, that is until 1992 Honk Kong served as its headquarters. The reason was the takeover conditions for the acquisition of Midland Bank that forced the HSBC to move its headquarters from Honk Kong to London in 1993 (Cavallo, 2001). The bank's international network consists of around 8500 offices in 86 countries and territories with assets worth around US$ 2,527; 210,000 shareholders, 331,458 employees and 128 million customers worldwide. In the UK the number of HSBC was more that is, 1600 branches than that of UAE HSBC Bank that had only 8 branches and around 110 ATM machines. The Forbes magazine in April 2, 2008 recognized HSBC, as the fourth large st bank in the world in terms of assets ($2,348.98 billion); the second largest in terms of sales ($146.50 billion), the largest in terms of market value ($180.81 billion). ... d.). The factor that helped the HSBC to reach this position is its high loan-deposit ratio of 90% that claim to have more deposits than loans. Such a high loan-deposit ratio facilitated the bank to build and retain the trust among its investors and customers and also keeping these users assured with the financial strengths of the banks. Thus the sound financial position of the bank helped the bank to maintain stock at relatively high price even during the times of credit crunch phase, which could not been seen in other banks. The present study focuses on the aspects of financial and banking performance of HSBC bank. The study is carried out to achieve mainly three objectives, which are: To measure how well the HSBC banks are performing in compared to other banks; What are the necessary steps that have been taken by the HSBC banks to improve their overall performance and; Finally to provide sufficient important information to its investors (Hunter, 1990) Literature Review The analysis of financial performance has always been a subject of interest to scholars and academicians. The banking performance in particular invites the attention of bankers as well to evaluate how successfully their operations are being conducted and the interest of various stakeholders are protected. There have been many measures and indexes to evaluate the performance of a bank. These include broadly economic and non-economic measures. For instance, Rovell (1980) remarks banking performance can be best evaluated by interest rate margin over different periods of time. Interest income here is defined as the difference between the interest income and dividend expenses and the

Uniqlo Clothing Analysis

Uniqlo Clothing Analysis Introduction Japanese clothing brand, Uniqlo, specialises in stylish casual-wear which is both high quality and affordable. It is the predominant brand of the Japanese company Fast Retailing Company Limited and accounts for 90 per cent of companys total sales (UNIQLO UK). The first Uniqlo store opened its doors in Japan in 1984 and there are now over 760 stores across the country. Now a global brand, Uniqlo began international expansion with the opening of the first UK store in 2001, and it is Uniqlo UK which will be the focus of this report. After introducing itself to the UK, it was not long before Uniqlo had 23 stores across England. However, the brands simple designs did not prove popular and within two years 18 stores were closed (Marketing, 2007). Since its relaunch in 2007, Uniqlo UK has been gaining momentum, but it still has a long way to go towards becoming a leading fashion retailer in Britain. Consequently, this report aims to further this momentum through the development of a new integrated marketing communications campaign which would be implemented in 2010. Summary Context Analysis Customer Context Segment Characteristics Uniqlo currently targets a very wide audience, describing its key demographics as: Male and female; Fashion-conscious; Cost-aware; and aged between 16 and 96! (UNIQLO UK) Calgary Avansino, Executive Fashion Editor of Vogue magazine, has personally experienced the wide appeal of the Japanese brand. She said, â€Å"the store is for a young customer but at the same time I went with my mum who is 60 and she bought the skinny jeans in taupe and burgundy† (The Independent, 2009). However, the lack of focus which comes with having such broad segmentation results in an unclear brand identity, thus making it harder for Uniqlo to stand out. Brand Awareness, Perception Attitudes Awareness Every single one of Uniqlos 14 UK stores are concentrated in and around London. Current marketing communications are therefore focussed mainly on the London area, and as a result awareness of the brand outside this region is low. Include brand awareness pie chart + sentence about where theyre from. Perception Uniqlo is generally perceived as â€Å"deliver[ing] true value quality and style at a fair price† (Inside Retailing, 2009). Attitudes A random selection of Uniqlo shoppers on Oxford Street, London, were asked their opinions of the brand earlier this year. Eighteen-year-old student Rafaela commented on the versatility of the designs, stating they are â€Å"easy to mix and match†, and twenty-year-old textile design student Holly similarly said, â€Å"you can make the clothes look your own with more individual accessories. I love the massive range of colours.† Twenty-seven-year-old visual effects artist Nick liked â€Å"the fact that there are no naff slogans or logos†, and twenty-year-old textile student Iona appreciated Uniqlos â€Å"simplicity† (The Independent, 2009). Level of Involvement Involvement is relatively low when it comes to Uniqlos products. This is because it offers basic, inconspicuous clothing designs, none of which visibly feature the Uniqlo logo, and prices are reasonable which lowers risk. Business Context Market Positioning â€Å"Clothes that can be worn by anyone, any day†; â€Å"Uniqlo †¦ focuses on quality and value with a broad demographic appeal, though it has aimed at attracting young trendsetters by collaborations with designers and artists.† (Mintel, 2008) Current Marketing Mix Product Basics Simple, plain designs for both men and women, in a wide variety of colours. Items include t-shirts, outerwear, knitwear, jeans, trousers, and accessories, as well as dresses and skirts for women. HEATTECH Uses unique material, developed by Uniqlo and Toray Industries, which retains body heat. +J Collection made especially for Uniqlo by designer Jill Sander, released 1st October 2009. In the words of Calgary Avansino, â€Å"Her look is classic and simple, but also cutting edge in the way she cuts and presents her clothes† (The Independent, 2009). UT Uniqlo T-shirts (a sub-brand); Limited edition collections of t-shirts created by designers and artists from all over the world; UT has a different image to the rest of Uniqlos products and the t-shirts are promoted and sold separately. It will therefore not be included in the IMC campaign this report seeks to create. Price Basics Jeans roughly  £25, t-shirts  £8- £14, cashmere around  £25- £45 (Mintel, 2008); HEATTECH From  £6.99 (UNIQLO UK, 2009); +J Outerwear  £49.99- £99.99, bottoms  £24.99- £29.99, shirts  £24.99, jersey and sweats  £14.99- £29.99, knitwear  £19.99- £29.99, cashmere  £59.99-99.99, accessories  £14.99-79.99 (F.Tape, 2009). Place Physical stores: Currently 14 Uniqlo stores in the UK, including global flagship store on Oxford Street in London. The other stores are also all situated in the south of England, in and around the capital. Online store: Uniqlos comprehensive UK online store is an important distribution channel, allowing the rest of the country access to the brand. Promotion Advertising Uniqlo UK generally avoids overt TV advertising, but it has recently released a TV commercial for its HEATTECH range (see Appendix ?). Uniqlo mainly invests in press (newspapers and magazines), and outdoor (billboards, in the subway, and on buses). Look to Appendix C for a table detailing Uniqlos advertising spend, Appendix? for examples of Uniqlos recent print advertising and Appendix ? for examples of their outdoor advertising. This summer Uniqlo launched a global ad campaign for their new casual sportswear, featuring well-known models Agyness Deyn, Luke Worrall and Gabriel Aubry (see Appendix ?). Public Relations UT Cannes Lions Grand Prix 2010 Part of the Cannes Liones International Advertising Festival; Annual t-shirt design competition held by Uniqlo; The top 20 designs will be made into Uniqlo products, and the overall winner gets $10,000 (US); Semi-finalists announced November 2009, finalists announced February 2010. Uniqlo Jump Collection of photographs of Uniqlo employees from around the world (UK, USA, Japan, China and South Korea) mid-jump, and wearing Uniqlo clothing. Uniqlo Paper (Uniqlos online and in-store magazine) Articles in magazines/newspapers Sales Promotion Partnerships with specialised discount websites (www.vouchercodes.co.uk, www.hotukdeals.com); Since January 2008, Uniqlo has been involved in an affiliate programme with LinkShare which has resulted in a partnership between Uniqlo and Marie Claire magazine. The Japanese brand received editorial exposure on Marie Claires website, which featured ten exclusively discounted Uniqlo products (Revolution, 2009). Interactive Marketing Communications Uniqlock Online clock which can be set to any time zone; Features continuous rhythmic music, short clips of Japanese dancers wearing Uniqlo clothes every five seconds, and extended dance sequences every hour; Users can post a mini version of the clock to Facebook, Bebo, Myspace or their personal blog, or they can download it as a screensaver or as an iPhone/iPod Touch application. Uniqlo Calendar (similar idea to Uniqlock) Uniqlo Introduction Flash page attached to uniqlo.com; Gives a sense of Uniqlos brand identity and the range of clothing available. In short, Uniqlo currently has a wide and varied marketing communications mix, and a lot has been done below-the-line to engage the consumer. However, the communications are far from integrated: the advertising campaigns are all rather individual, could quite easily be for HM or Zara, and do not match the quirky, fun and distinctly Japanese character of many of the below-the-line communications. Competitor Analysis Competition within the clothing retail market is fierce, especially given the recent economic downturn, and Uniqlo has many well-established and similarly-positioned competitors to contend with. See Appendix C for a table comparing Uniqlos annual sales total with those of its competitors. According to this table, Uniqlos three most significant competitors are American clothing brand GAP, Spanish Zara and Swedish Hennes Mauritz (HM). Gap â€Å"Clean, classic, American designs† with mid-market stance (Mintel, 2009); Has lost its distinctiveness and sales are falling (Mintel, 2008). Zara â€Å"Fast-moving fashions at affordable prices, inspired by the catwalks† (Mintel, 2009). HM â€Å"Quality at the best price† (Mintel, 2008); â€Å"[S]omething for everyone from modern basics to cutting-edge fashion †¦ Although the UK customer base is heavily skewed to 15-24-year-olds (and women), it †¦ appeals across the socio-economic spectrum.† (Mintel, 2009); Number of high profile designer collaborations in the past, plus recent release of shoe collection from Jimmy Choo; â€Å"Very strong identity in face of competition from other young fashion brands and potential for expansion.† (Mintel, 2008). External Context Stakeholders See Appendix A for a diagram of Uniqlos main stakeholders. One of Uniqlos most significant stakeholders is their suppliers. All Uniqlo products are made in the Far East, mainly in China. Fast Retailing does not own any factories but works closely with the same manufacturers year after year, thus developing loyalty and ensuring its products are of the highest quality (The Independent, 2009). PEST Analysis Political Factors Globalisation has brought the UK and Japan closer together and, as a result, the two countries are increasingly acknowledging mutual interests and concerns (Embassy of Japan in the UK, 2000). Economic Factors After the recession, UK customers have become much more price-conscious. Customers are thus more likely to look for clothes of better value with greater longevity. Socio-Cultural Factors Japanese culture is very different to that of the UK, but elements of Japanese culture, particularly food, fashion and design, have already had a great impact in the West. It has been said that, in general, â€Å"Japan is increasingly the epicentre of cool with Tokyo its style capital† (Inside Retailing, 2009). Technological Factors E- and M-commerce are both growing rapidly, and the internet is becoming increasingly central in the worlds of business and marketing. Internal Context Organisational Identity Fast Retailing, the parent company of Uniqlo, strives for excellence and efficiency in all it does, and, above all, it always put the customer first. See Appendix B for the corporate statement, mission statement, values and principles which constitute the details of Fast Retailings organisational identity. Marketing Expertise After the store closures in 2003, Uniqlos Marketing Chief at the time, Dominic Chambers, lost his job. In 2006, the former Merchandising Director for Dorothy Perkins joined Uniqlo and Marketing Manager, Amy Howarth, as part of a new team (Marketing, 2007). SWOT Analysis The following SWOT analysis has been constructed in order to highlight and summarise the main issues within the Context Analysis. Strengths High quality clothing; Clothes are easy to mix and match; Sophisticated textile technology; Comprehensive online store; Japanese identity; Reasonable prices. Weaknesses Low brand awareness among target market in UK; Brand identity inconsistent and does not stand out against competitors; Uninspiring website design. Opportunities Popularity of Japanese culture; High growth of E-commerce and M-commerce. Threats Economic recession (consumers with less disposable income); Numerous strong competitors. Objectives Business Objectives Open more stores across UK; Before the store closures in 2003, Uniqlo (UK) had branches in the North West of England, the Midlands, Manchester, Liverpool and Coventry, and original plans had been to have 50 UK stores by 2004 (Times Online, 2003). Despite its increasing success, Uniqlo still only has 14 stores in the UK, and they are all located in or around London. In 2007, Chief Operating Officer Simon Coble stated, â€Å"We would like to be trading in all the major towns and cities in UK† (Marketing, 2007). Of course it would not be wise to try and open too many new stores too quickly as this approach failed the first time around, so a realistic target might be to have one or two new stores open in 2011, perhaps in Leeds and Glasgow. Increase UK online stores sales volumes; Currently the Uniqlo website is the only access Scotland, Wales, Northern Ireland and most of England have to the brands wares. Therefore, until more stores are opened across the UK, the online store is vital. A 20% increase in online sales by 2011 would be a realistic target. Increase market share. Because the market is saturated, this will involve taking market share from competitors. A realistic target would be a 1.5% market share by 2011. The reason this percentage is so low is because Uniqlo does not even appear in Mintels table of estimated market shares of leading retailers in womenswear from 2002 to 2007. Further, this table shows that Uniqlos strongest competitor, HM, only had a 1.2% share of the womenswear retailing market in 2007 (Mintel, 2008). Communication Objectives Increase consumer awareness and engagement among target audience across UK; The brand is currently relatively unknown beyond London. In terms of the DRIP Model, this objective fits with the key task of informing the consumer. Of course, awareness is not enough on its own: the consumer needs to be engaged. Uniqlo already engage their consumers through such means as Uniqlock, but engagement efforts need to be furthered as awareness increases. Differentiate from competitors through development of distinctive brand identity. Analysts concluded that Uniqlos initial losses after coming to the UK were due to the brand â€Å"fail[ing] to offer clothes that were sufficiently distinctive from rivals such as Gap, Zara, HM and the recently revitalised Marks Spencer† (Times Online, 2003). In terms of the DRIP Model, this objective fits with the key task of differentiating in the mind of the consumer. Marketing Communications Strategy Segmentation Targeting Look to Appendix E for a table of possible market segments for Uniqlo to target. This IMC campaign will use Segment 2 as its primary target. Because Positioning Positioning Strategy This IMC campaign will be based on a pull-positioning strategy, as objectives are to increase awareness and encourage involvement, and messages are to be directly targeted at end-user customers. A consumer-driven campaign fits with the value Fast Retailing places on approaching issues from the customers perspective. Key Message The key message will be that Uniqlo provides the consumer with fashionable but simple clothing which is easy to mix and match and therefore allows each customer to create their own unique look. Uniqlo does not simply reproduce catwalk trends which result in everyone wearing the same thing: Uniqlo encourages individuality. The brand already promotes a similar idea on their rather isolated online introduction, which can only really be stumbled upon as it is not linked directly from the main website. It states: â€Å"Were not a brand that dictates a total lifestyle. To us, clothes are items the individual chooses to express a personal lifestyle† (UNIQLO INTRODUCTION). The aim of this campaign is therefore to make more of a feature of this message, and make it consistent across the rest of their marketing communications. It will be called the YOUniqlo campaign. Communications Mix The tag-line which will appear throughout our campaign is Uniqlo. Mix it up. It is concise, funky, and vague enough to apply to all our communications tools. It conveys the idea of doing things differently and, more specifically, relates to the fact Uniqlos clothing is easy to mix and match. Advertising Advertising will significantly contribute to a rise in brand awareness and the development of a more definite and unique brand identity. It should also drive further business to the online store from across the UK as well as to the actual shops in and around London, and ultimately increase Uniqlos market share. It is important to remember, however, that our target audience is advertising and marketing literate and will not be patronised by clichà ©s and blatant selling techniques. The YOUniqlo campaign must avoid the overt, and instead offer quirky and entertaining ads which engage the consumer and, furthermore, project a consistent brand identity. Print: Magazines Magazine advertisements are good for creating impact and demanding readers attention. Further, the sheer quantity of different genres and titles means it is easy to target a specific audience (Fill, 2009: 715). Judging by primary research, the chosen target market segment tend to read magazines such as Vogue, Cosmopolitan and Elle (). Particularly since these magazines contain extensive style advice, it would be wise to put print advertisements in them. The YOUniqlo print campaign will use unknown, friendly-looking models who will be much more relatable than the likes of Agyness Deyn. This should bring the brand and the consumer closer together. The adverts will illustrate the mix it up message through featuring one model superimposed three times in the same image. Each version of the model will be in a different pose and wearing a contrasting outfit. The outfits will all look very different but there will be some overlap in individual items, thus demonstrating the mix and match aspect. Appendix ? shows a mock-up of the womenswear ad, though the real ad would be portrait rather than landscape and have a plain white background. There will also be a version for menswear. Outdoor: Transit Shelter Poster The age group being targeted by the YOUniqlo campaign, in particular the students living in and around city centres, are unlikely to have cars. Therefore, advertising at bus stops would be a good idea. Ten classic, relatively unisex Uniqlo items will be selected to make a series of transit shelter posters, with one item being used on each. They will each be nicely photographed front-on and look as though they are being worn, and will be shown life-size on a transparent background, positioned to match where they would sit on an average-sized person. Some interesting and amusing accessories will also be shown in order to create humour appeal. See Appendix ? for mock-ups of the posters. Involvement will then occur as people can pose behind the poster and have it look as though they are wearing the items featured. Since only one Uniqlo item will be shown on each poster, individuals will all look different as the items mix with their own outfits. This therefore expresses the mix it up message. Bus stops on central streets and around university campuses in major cities will be ideal locations for reaching the target audience and attracting attention. Interactive Marketing Communications Website As acknowledged in the SWOT analysis, one of Uniqlos strengths is their comprehensive online store. It is a great functional tool with easy navigation and simple checkout process. However, it currently gives no sense of brand identity, with the main page launching straight into new releases and current offers. Earlier this year Uniqlo collaborated with 4Ps Marketing, a search engine marketing agency, and through customised Search Engine Optimisation and Pay Per Click campaigns Uniqlos only revenue has since increased by 30.76% (4Ps Marketing, 2009). It therefore seems wise to mould and expand the website into a demonstration of the brand as well as its actual clothing. This would add greater interest and individuality to the site, thus helping to differentiate the brand in the mind of the consumer. It would further engage the consumer, and ultimately help fulfil the business objective of increasing online sales volumes. As stated by Terence A. Shimp, websites â€Å"can be considered the centrepiece of companies online advertising efforts† (Shimp, 2007: 443). The general feel of the website should match that of the physical stores, which have a very streamlined look and give a firm but not clichà ©d sense of Uniqlos Japanese identity (see Appendix ?). There should also be the option of signing up to a members section, which will add users to a mailing list and give them access to extra features and exclusive deals. Sponsored Facebook Group Many retailers around the world already use sponsored Facebook groups as a way of directly marketing towards Generation Y, a new type of consumers highly influenced by the internet. Such online groups give marketers the ability to target a particular audience by using a ‘member list to message people and inform them about new collections or events. As part of the YOUniqlo campaign, the sponsored Facebook group will operate in line with the PR activities, and messaging can be tailored depending on the location of the user in relation to that of the event. Consumers can also become more involved through use of the discussion board. Public Relations Organisation of a large-scale PR event would greatly help fulfil the brand awareness and engagement objective. It would not only grab the target audiences attention, but also that of the media, thus generating further publicity for the brand. The YOUniqlo event will revolve around a nation-wide art competition, called Uniqlo Masterpiece appropriate as Uniqlo clothing appeals to artistic, creative people. Consumers will be attracted to a Competition section of the re-launched website, where they can use a Flash application to create their own artwork using small graphics of Uniqlo clothing items in a wide variety of colours (see Figure 1). This will emphasise Uniqlos wide range of items and colours, and it fits with the Mix it up concept as it encourages users to mix Uniqlo clothes to create something truly unique. Entrants must be: Aged 18-25; UK residents; Signed up as member of the Uniqlo website. After the competition closes, twenty semi-finalists from across the UK will be chosen by Uniqlo. Website members will then be able to vote for their favourite from the final twenty, thus creating further involvement and engagement. After the vote closes, five finalists will be revealed and invited down to London for the main event (travel expenses paid), where they will create a real version of their artwork using Uniqlo clothes on one of five big white canvases. The event will take place in the courtyard in front of Somerset House (see Appendix), and big screens will be present to show how the artworks look from above. Each finalist can compete as part of a group of up to four people. The event will have a DJ, be hosted by a local celebrity, and have a judging panel present to decide the winner at the end of the afternoon. PRIZES? + Donation of clothes to Oxfam? which adds CSR into the mix. Scheduling and Implementation Table 1: Media schedule for 2010 YOUniqlo campaign Taking the workings of the fashion industry into consideration, the print and outdoor campaigns will run in accordance with the release of new ranges at the beginning of each season. Pre-Event 01/02/10 Re-launch of Uniqlo website together with opening of Uniqlo Masterpiece competition. 01/02 31/03/10 Online entry using Flash application. 07/04 30/04/10 Online public vote from list of 20 semi-finalists. 07/05/10 Top 5 announced. Event 05/06/10 Final event in London. Table 2: Timetable for Uniqlo Masterpiece competition The competition has been timed so that the main event lands comfortably on Saturday 5th June. Nice weather is important for an outdoor event, and most students will have finished their exams by then. Publicity for competition on website and through sponsored Facebook group. + Use Bluetooth on day of event to attract passers by. Resources The proper execution of the YOUniqlo campaign relies on Uniqlos resources. This resource has evolved to become a strategic function that perceives the association between talented people and the success of an organization. Uniqlo needs to have the strength of extensive man power to establish a successful marketing campaign. The human resource involved in the campaign includes the professional team which comes up with innovative print ads, the efficient PR team which has the ability to host an event by capturing the audiences attention and a tech savvy team which creates breakthrough in internet advertising. The proper execution of a campaign depends on the financial resources available to support it. Uniqlo‘s most recent annual report available (2006) depicts that it has sufficient funds to carry out an extensive media campaign. The costs involved in conducting a campaign include the venue hiring costs, the cost of publishing print ads in magazines and the cost of publicizing the event through various websites. Uniqlo must treat this expenditure of conducting a campaign as an investment to create awareness about their brand and its uniqueness. Justify cost of PR event + prizes by fact that theyve already paid for supermodel Agyness Deyn + various celebs at Uniqlo flagship store opening. Evaluation, Control Feedback Precisely, several post-testing tools will be applied (tracking studies and likeability test) to create reliable and validated feedback (Fill, 2009). Deciding on the scope of the evaluation, it is logical to refer back to the communication objectives and assess to what extent they were achieved. Tracking studies will give the company a good view of communication campaign impact on brand awareness in the targeted regions of the UK. Interviewing a large number of people in these areas on a regular basis will also provide significant data on how their attitude and perception of Uniqlo has being influenced by all marketing efforts of the company. The awareness of the Uniqlo.co.uk will be easier to track by the number of hits from UK users. However, awareness on its own is not so important for the brand performance, unless level of engagement is also high. Youniqlo campaign was designed to create customer engagement with the brand and likeability analysis will aim to assess its success. The method will examine the level of entertainment/enjoyment people received from, for example, PR event or bus stop advertisements. A good showing here will also be the number of pictures uploaded to the company website. The likeability analysis will also demonstrate how well company has managed to differentiate itself from the competitors in consumers minds. QUALITATIVE. Recall tests. Conclusion Corporate Statement Changing clothes. Changing conventional wisdom. Change the world. Group Mission To create truly great clothing with new and unique value, and to enable people all over the world to experience the joy, happiness and satisfaction of wearing such great clothes; To enrich peoples lives through our unique corporate activities, and seek to grow and develop our company in unity with society. Values Approaching issues from the customer perspective; Embracing innovation and challenge; Respecting and supporting individuals to foster both corporate and personal growth; Committing to ethical standards and correctness. Principles Do everything possible for our customers; Pursue excellence and aim for the highest possible level of achievement; Achieve strong results through the promotion of diversity and teamwork; Move speedily and decisively in everything we do; Conduct business in a very real way based on the current marketplace, products and facts; Act as global citizens with ethics and integrity. (Fast Retailing, 2008) Appendix C: Uniqlos Advertising Spend, 2006-7 Total Spend Cinema Direct mail Internet Outdoor Press Radio TV  £m % % % % % % % 0.3 0.0 0.0 0.0 25.3 74.5 0.2 0.0 Uniqlos total advertising spend and media used, year to end May 2007. Source: Nielsen Media Research/Mintel (Mintel, 2007). Appendix D: Total Annual Sales of Uniqlo and Its Competitors Company Name (Flagship Brand) Country Fiscal Year End Sales ( ¥ Billions) GAP USA Jan. 2008 1723.7 INDITEX (ZARA) Spain Jan. 2008 1517.5 HM Sweden Nov. 2007 1342.1 Limited Brands USA Jan. 2008 1108.2 NEXT UK Jan. 2008 666.2

Lord Of The Flies 11 :: essays research papers

Normally, when we think of worlds, the planet Earth comes to mind. What we don’t often remember is that the word world can mean more than the Earth. Webster’s New World Dictionary states that the true definition of the word world is, "some part of the earth, or an individual experience, outlook.." Keeping that definition in mind, it is true to say that the boys in Lord of the Flies were in their own world, so to speak. And it is also true that every world has its problems. A contemporary psychiatrist wrote , "The problems of the world - and they are chronicled daily in headlines of violence and despair - essentially are the problems of individuals. If individuals can change, the course of the world can change. This is a hope worth sustaining." This quote can apply both to the larger world of the Earth, and the smaller world of the island. On the island, the boys had problems from the beginning. Both Ralph and Jack wanted to be chief and when the rest of the biguns and littluns voted for Ralph, it caused friction between Jack and Ralph. Ralph tried to deal with this problem by appointing Jack the leader of the hunters and keepers of the fire. He had hoped this would repair any damage that had been done to their short friendship. Ralph was doing his duty as the chief and tried to deal with their individual problems. However, this solution ended up doing more harm than good. The friction between Ralph and Jack flourished throughout the book. Jack soon became obsessed with savagery and killing pigs. The only thing he cared about was meat. And Jack does kill a pig; however killing that pig sacrificed the fire and the boys missed a rescue opportunity because the fire went out. But Jack doesn’t seem to care. "Jack, his face smeared with clays, reached the top first and hailed Ralph excitedly, with lifted spear. ‘Look! We’ve killed a pig-we stole up on them-we got in a circle-’ They seemed to share one wide ecstatic grin. Jack had too many things to tell Ralph at once. Instead he danced a step or two, then remembered his dignity and stood still, grinning. Ralph spoke. ‘You let the fire go out.’ Jack checked, vaguely irritated by this irrelevance but too happy to let it worry him. ‘There was lashings of blood,’ said Jack, laughing and shuddering.